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15 years ago, A group of techies including myself founded ClubOz; one of the first worlds fully interactive video social media services. It was a journey that was both unexpected and extremely interesting from a virtual social & behavioural perspective. We knew the best way to increase the early adoption of the service was to appoint a group of contributors who would provide live online video content and lead interaction. Given that the key people enabled with both technology and internet know how in those days were the early internet supergeeks, we decided to hire a group of beautiful and funny girls who would transmit video and chat to these geek guys. These same guys would sit on the reflector, just waiting for their favorite girl to appear live online. They would chat for hours, developing relationship and internet addictions. Guys would spend 18 hours online, then fall asleep still streaming their live video and costing our service money. Eventually, these guys and girls would give up their real lives to pursue a virtual dream with a partner on the other side of the world. The guys complained bitterly about paying $30 per month subscription, but had no issue whatsoever with sending the girls cheques for $1000s! I realized we were witnessing the birth of internet addiction. |
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Why web developers want you to throw away IE6
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