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EWEEK – Despite the nagging recession, a new study found that 94 percent of enterprises plan to maintain or increase their investment in enterprise social media tools such as blogs, wikis and microblogging tools.

Deloitte, Beeline Labs and the Society for New Communications Research surveyed 400 companies that have cultivated internal social networks or online communities, finding that only 6 percent plan to decrease their investment in the recession. The communities surveyed ranged from fewer than 100 members to more than one million members.

Ed Moran, director of product innovation for consultancy Deloitte Services LP and one of the report authors, called the results counterintuitive in light of the recession, noting that while IT, marketing and public relations departments are being cut, companies continue to spend on social software for networking and collaboration.

Companies that go against the grain of belt-tightening by spending on social software underscore the importance of these tools, proving that they are not just a hip trend or fad in the enterprise.

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Top 10 Mistakes in Web & User Experience Design

Often projects fail, not because of one glaring error that everyone is aware of, but because of an aggregation of smaller, less obvious design mistakes that, in combination, prove fatal.

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Exceptional Customer Experience for Communications Solutions Providers

The very nature of telecommunications service provision is undergoing fundamental structural and business change. Almost everything connected with the ‘traditional’ approach to service delivery is going through a revolution. Traditional network infrastructures are being replaced by IP-based services, support systems (OSS and BSS) are being collapsed to accommodate bundled packages, new product offerings are launching at an alarming rate, previously protected platforms are being forced open, and established business models based on the solid predictability of monthly recurring-charges are under threat from advertising-funded content providers.

In this landscape of dramatic change one constant objective remains: the delivery of an exceptional experience in order to retain existing customers, attract prospects and – most importantly – increase Average Revenue per User (ARPU).

However, in Datamonitor’s opinion ‘excellence’ is increasingly hard to define and achieve, as services proliferate and user behaviors change. Datamonitor believes the delivery of an exceptional customer experience is achieved when a Communications Service Provider (hereafter referred to as a CSP) successfully addresses three overarching operational and technological objectives:

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How is the iPhone changing user behaviour?

Keep up to date with the latest industry insights

With the recent global launch of the iPhone 3G, the current report focussed the capabilities of Amethon Mobile Analytics solution to uncover some of the key user behaviours of the iPhone in Australia during August. The product processed a sample set of over 100 million mobile page views by more than 5 million unique users to generate the insights in the report. The key findings include:

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Sustainability, Innovation & Change in the Modern Enterprise

Do you see Sustainability and Innovation as separate issues or sides of the same coin? These two subjects are typically approached in very different ways - yet both fall over for the very same reasons!

Restricting innovation (through fear)
Opposing changes
Realising a lack of sustainability

W hen a lack of control (at a psychological level) is not supported via our emotional or environmental experiences at work, change is unconsciously opposed! Where this is not understood by those leading an organisation, strategies and measures provoke responses that unconsciously undermine progress toward objectives. It’s a complex conundrum, largely ignored by the western world

Do you think the industrial sector is culturally ready for, or, able to take on-board a message like this yet?

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Pharma drops search advertising

AD AGE – Pharmaceutical companies, fearful of running afoul of the U.S. Food and Drug Administration's marketing guidelines, have virtually abandoned search ad marketing in the wake of the FDA's online ad crackdown earlier this year. According to a study from web metrics measurement firm ComScore, paid search ads by pharmaceutical companies dropped a whopping 84% between March 26 of this year and the end of June.

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