Social media initially changed how we communicate with friends and family, but now it’s becoming very clear that it also affects how we interact with customers. In a 2008 Cone Business in Social Media Study, 93 percent of Americans said they believe a company should have a presence on social media sites and 56 percent believe that a company is providing them with a better service by doing so.

Social media has quickly become a crucial means for companies to reach consumers. Crowdservice is an excellent short- and long-term opportunity to add value to customer experiences while also making wise use of internal resources.