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Social media initially changed how we communicate with friends and family, but now it’s becoming very clear that it also affects how we interact with customers. In a 2008 Cone Business in Social Media Study, 93 percent of Americans said they believe a company should have a presence on social media sites and 56 percent believe that a company is providing them with a better service by doing so. Social media has quickly become a crucial means for companies to reach consumers. Crowdservice is an excellent short- and long-term opportunity to add value to customer experiences while also making wise use of internal resources. |
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Rehab for Screen Ager Internet & Tech Addiction
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15 years ago, A group of techies including myself founded ClubOz; one of the first worlds fully interactive video social media services. It was a journey that was both unexpected and extremely interesting from a virtual social & behavioural perspective. We knew the best way to increase the early adoption of the service was to appoint a group of contributors who would provide live online video content and lead interaction. Given that the key people enabled with both technology and internet know how in those days were the early internet supergeeks, we decided to hire a group of beautiful and funny girls who would transmit video and chat to these geek guys. These same guys would sit on the reflector, just waiting for their favorite girl to appear live online. They would chat for hours, developing relationship and internet addictions. Guys would spend 18 hours online, then fall asleep still streaming their live video and costing our service money. Eventually, these guys and girls would give up their real lives to pursue a virtual dream with a partner on the other side of the world. The guys complained bitterly about paying $30 per month subscription, but had no issue whatsoever with sending the girls cheques for $1000s! I realized we were witnessing the birth of internet addiction. Fast forward to 15 years later, when you can find even 5 year olds walking around with latest 3G iPhone, apps and wireless broadband enabled MacBook Air. I now have a former luddite gay friend who cannot bear being disconnected from his "grinder" location aware matching service. His entire attitude changes quickly to panic at the thought of being "unplugged" from his online culture and safety blanket. On 18 Mar 2010, Andrew Hough of The Telegraph (UK) reported on the founding of the "Rehab clinic for children internet and technology addicts": Britain's first internet rehab clinic has been founded amid fears children as young as 12 are addicted to the web, computer games and mobile phones. Capio Nightingale Hospital, in central London, has launched the first addiction service which allows young people to go ©¯cold turkey©— from their technology compulsion. The service, which will be offered for children as young as 12, comes amid growing concerns about children's behaviour with technology which puts their health at risk and has led to police being called to sort out family disputes. Children will be forced to go ©¯cold turkey©— from their technology use as well as being encouraged to cut out any problem use, such as computer games, and restrict the time spent using their phone or computer. They would also be taught face-to face social skills at a residential unit. It also encourages them to think about their relationship with their phone, computer games or social networking websites like Facebook and teaches them skills to help them to switch off. The treatment package may also include a look at body image and physical health if the addiction has affected the child's confidence, activity levels or diet. The treatment aims to increase off-screen social activities and improve the person's confidence in face-to-face situations, the lack of which may have made them more susceptible to technology addiction. Strategies to deal with online problems, like cyber bullying, may also be part of intensive in-patient care, group or individual therapy. Consultant psychiatrist Dr Richard Graham, who is leading the new addiction treatment, said services need to "adapt quickly" to help young people affected by technology addiction - who he dubbed ''screenagers" - rather than sticking with the same treatment models used for substance abuse. He said a growing number of parents had told him about when their children flew "into a rage" when they were told to turn off their computer. Police had even been called to sort out some rows, he added. Dr Graham said technology addicts, whom were like gambling addicts, were hyper-stimulated so they were "always on the alert" and could suffer withdrawal symptoms like agitation."I've been contacted by parents who see their children going into a rage when they're told to turn off their computer. Some end up having to call the police," he said. Dr Graham said children played some computer games for the social contact, adding: "It gives them a sense of connection so they end up playing all the time." "What we need are official guidelines now on what counts as healthy or unhealthy use of technology,©— he told the London Evening Standard. "Mental health services need to adapt quickly to the changing worlds that young people inhabit, and understand just how seriously their lives can be impaired by unregulated time online, on-screen or in-game. "We have found that many of the existing services fail to recognise the complexity of these situations, borrowing from older models of addiction and substance misuse to very limited effect. "This is why Capio Nightingale Hospital has launched the first Young Person Technology Addiction Service, which we hope will address the underlying causes of this addiction to transform screenagers back into teenagers." Other clinics, including The Priory, offer treatment for internet addiction but have no dedicated service for young people. A spokeswoman said the service will be offered for children as young as 12 but those aged 15 to 17 are expected to be the main target group. She said the service did not aim to make children give up technology use completely, instead they are encouraged to cut out any problem use - like computer games - and restrict the time spent using their phone or computer.
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