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15 years ago, A group of techies including myself founded ClubOz; one of the first worlds fully interactive video social media services. It was a journey that was both unexpected and extremely interesting from a virtual social & behavioural perspective.

We knew the best way to increase the early adoption of the service was to appoint a group of contributors who would provide live online video content and lead interaction. Given that the key people enabled with both technology and internet know how in those days were the early internet supergeeks, we decided to hire a group of beautiful and funny girls who would transmit video and chat to these geek guys.

These same guys would sit on the reflector, just waiting for their favorite girl to appear live online. They would chat for hours, developing relationship and internet addictions. Guys would spend 18 hours online, then fall asleep still streaming their live video and costing our service money. Eventually, these guys and girls would give up their real lives to pursue a virtual dream with a partner on the other side of the world. The guys complained bitterly about paying $30 per month subscription, but had no issue whatsoever with sending the girls cheques for $1000s! I realized we were witnessing the birth of internet addiction.
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KISS - Keep IT Simple & Stylish
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A well designed information architecture and an intuitive interface design is centred around your target audience behaviours and preferences.

The user experience doesn't stop when the project stops...instead a continous feedback loop is necessary to ensure that your community of users, shapes the dynamic future direction & development of your offerings.

 

Headlines.

Keeping things simple & keeping in touch with your audience are key challenges.

Time and Attention: Unless you can describe your value proposition in a sentence or two, how will your customer ever have the time to read and understand it?

Natural language: Regardless of how complex your offering, simple customer language optimised for natural search will push your site to the top of search results, and drive more prospects to your site.

User experience:

  • It provides a means for alignment of your brand personaility and propositions with your target audience.
  • A method for "keeping it simple".
  • Multiple pathways to access what your users want - we don't all think alike - why should we all be expected to use systems inthe same way?

Best of all, you can shape and track the behaviours of users, so continual enhancements/improvements can be made with a low cost, measureable RAD approach.

Relevance to your audience.

The one consistent thing about websites; they are always changing!.

In todays fast moving world, aged content can give your audience the perception that your business is stagnant and out of touch.

Communnovate can make it easy for you to quickly deploy new and relevant content - add articles, news, images, videos and more to your webiste.

 

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